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The rash of partnerships between major North American sports teams and sports betting providers wrote yet another chapter Friday with news out of the Windy City that the Chicago Bears have joined forces with premier global sportsbook operator PointsBet, who becomes the club’s first sports betting sponsor.
Previously taboo within NFL circles, acceptance of legal sports betting has been swift and all-encompassing for the league. It was only this year that the National Football League announced that teams could seek out partnerships with sports betting operators and teams have been taking advantage since. The Denver Broncos were first on the board with BetMGM and now teams like the Eagles, Raiders, Lions, Giants among others have sponsorship deals in place for the 2020 season.
What’s the Deal?
The Bears/PointsBet deal looks pretty standard as far as partnership deals have gone in this space so far. PointsBet will gain full usage of Chicago Bears IP, marks and logos, as well as sponsorship opportunities and brand visibility across various digital assets. In other words, valuable exposure for the brand before, during and after Bears games.
For PointsBet, the Chicago partnership provides brand mentions on all Bears broadcasts, including digital and social media channels. There will be prominent branding signage throughout the stadium that will be highly visible for both in-person and TV audiences. The deal grants PointsBet the ability to use official Bears logos and trademarks on their sites.
PointsBet, in turn provides a host of Bears-focused content on their site and will provide the team’s fans with unparalleled promotional opportunities including the best price in the market in terms of pregame spreads and moneyline bet options for all Chicago Bears games. Of course, Bears fans will gain access to a unique sign-up code that gives users the chance at PointsBet’s market-leading special promotions.
What Both Sides Are Saying?
The Bears/PointsBet partnership is mutually beneficial – two of the biggest names in their respective spaces joining forces is expected to be a boon for both sides involved. The partnership officially gives Bears fans new and exciting ways to engage in the sport and the team they love and PointsBet exclusive rights to Bears intellectual property.
“As we break into the sports betting category for the first time, we couldn’t be more excited to welcome PointsBet to the Bears family as a Proud Partner,” said Chicago Bears President & CEO Ted Phillips. “This deal will bring fans a new way to interact with and cheer on the club.”
“The PointsBet team is incredibly excited to become the first legal sportsbook partner in Chicago Bears history. We are teaming up with a first-class organization, supported by extremely passionate fans,” noted Johnny Aitken, PointsBet USA CEO. “Since launching our fast and differentiated mobile sports betting app in Illinois, we’ve been thrilled by the reception from Chicago sports bettors. We’ve always viewed Illinois to be a supreme market opportunity for the PointsBet brand, and we look forward to increasing our presence alongside famed partners in the Chicago Bears.”
Taking Illinois by Storm
PointsBet hasn’t been shy about getting their name out in the Illinois legal sports betting scene. The sports betting provider has quickly moved into the state and will have locations at four prime locations around Chicago where two MLB teams, 1 NHL team and the NFL’s Chicago Bears call home – one of which being Hawthorne Race Course.
“What we wanted to design was a catchment,” the PointsBet CEO said about the locations they chose. “So if you headed north of Chicago, northwest, southwest or south, chances are you are going to drive past one of our four sportsbooks.”
As an added perk, PointsBet recently entered into a partnership with Chicago Bears legend, Devin Hester to emphasize their product’s unmatched speed and ease of use.
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Strengthening Pointsbet
The Chicago Bears partnership deal only strengthens PointsBet’s foothold in the Illinois market where it seems that everywhere you turn, the PointsBet brand will be there.
PointsBet, through a series of recent moves has vaulted to the top tier of sports betting providers in the US. Their landmark $393 million deal with NBC illustrates the seriousness of the Company to maintain their elite status.
For PointsBet, the Bears are just another notch in their belt. For the Bears, it is clearly an opportunity to find a new way to engage fans and work with an unquestioned industry leader in the US legal gambling space.
Betting on sports is a popular pastime. And when we say popular, we REALLY mean it. Countless people all over the world enjoy sports betting, so much that they collectively spend billions of dollars on it each year. Not only is it a lot of fun, but there’s also the chance to win money.
The same could be said for almost all forms of gambling, though, and few (if any) are as popular as sports betting. This is especially true online, where the top gambling sites take millions of sports wagers every day.
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| Rank | DE Betting Site | Exclusive Bonus | Get Started | |
|---|---|---|---|---|
| #1 | Betway Sports | Up To€150 | Visit Site | Visit Site |
| #2 | 22Bet Sports | 100% Up To€122 | Visit Site | Visit Site |
| #3 | Spin Sports | 100% Up To€200 | Visit Site | Visit Site |
| #4 | 10Bet Sports | 100% Up To€50 | Visit Site | Visit Site |
| #5 | Guts Sports | 100% Up To€50 | Visit Site | Visit Site |
Why does sports betting attract so much attention? It’s difficult to know for sure without surveying every single sports bettor in the world.
Still, after considering everything we know about betting on sports, we believe that it ultimately comes down to two main reasons.
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The first is simply that sports themselves are extremely popular. Not everyone is into sports, of course, but there sure are A LOT of people who are. For many of them, betting on the sports they enjoy watching is just a natural progression.
The second main reason is that sports betting is very straightforward. You can start placing wagers with just a limited amount of background knowledge and still have a chance of winning money, especially when betting on sports that you truly understand.
Now, winning money CONSISTENTLY is a different matter. That does require a lot more knowledge and a lot more effort. An understanding of the sports you wager on definitely helps, but it’s not enough to be successful in the long run. You also need to learn and develop certain skills.
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There’s no need to worry about all of that when starting out. It’s just something to bear in mind if your long-term goal is to be a profitable bettor. And even if you’re only interested in having some fun, it’s important to know that winning doesn’t come easy.
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As straightforward as sports betting is, there are several advantages to learning more about what’s involved before putting your money at risk. This introduction to sports betting is the ideal place to do that. This is designed for complete beginners. We plan to teach you everything you need to know to have the best possible sports betting experience.
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Our introduction is divided into three distinct sections. The first section features some essential information to consider before you even get started. It will help you to decide whether sports betting is right for you, and it provides you with insight as to how everything works. The second section is basically a step-by-step guide to actually getting started, and the third section focuses on teaching you some basic betting skills that will really help.